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In today's digital age, small business owners have access to a wide array of accounting software and online tools that make Do-It-Yourself (DIY) accounting seem more accessible than ever. Many entrepreneurs, especially those just starting out, are tempted to handle their own books to save money and maintain control over their financial information.

In the complex world of small business ownership, maintaining strong financial health is just as important as delivering quality products or services. While passion and expertise in your field might drive your business forward, it's often the accounting practices happening behind the scenes that determine long-term success or failure.

As a small business owner, few things are more critical to your company's survival and success than maintaining healthy cash flow. While profitability is important, the old saying "cash is king" holds especially true in the small business world. At Zera Accounting, we've helped numerous small businesses navigate the sometimes turbulent waters of cash flow management, and we've seen firsthand how proper cash flow practices can be the difference between thriving and merely surviving.